Engaging the Private Sector in the East Bay
Green Corridor Partnership

In 2009, one of ECG's principals advised the East Bay Green Corridor Partnership (San Francisco Bay Area) on strategies to improve the region's position in clean technology and renewable energy markets.

Challenge: The East Bay Green Corridor Partnership, a partnership of the University of California - Berkeley, Lawrence Berkeley National Laboratory, 8 East Bay cities, and 2 Community College districts wanted to build on the region's existing strength as a center for emerging green technology, innovation and entrepreneurship.

Solution: As a consultant to the East Bay Green Corridor Partnership, one of ECG's experts identified relevant private sector companies and facilitated roundtable discussions with industry leaders from five green tech sectors. Based on both quantitative research and industry input, she created a roadmap for improving the region's market share in green building, energy efficiency, environmental consulting, recycling and solar energy.

Results: The East Bay Green Corridor has implemented several of the recommendations, such as streamlining the solar permitting process across cities, launching a trade association for the residential energy efficiency industry, and collaborating on workforce development. The East Bay continues to be one of the leading areas in the U.S. for green jobs.

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